Another South of 80 Participant Inks a Distribution Deal in Chicago. Welcome Back, DESTIHL.

In Beer News by Ryan

For the second time in as many years a brewery participating in our Chicago Craft Beer Week event, South of 80: A Celebration of Downstate Brewers, has signed a distribution agreement with a Chicago wholesaler.

Last year it was Six Row Brewing out of St. Louis, a relative unknown to the Chicago market, joining forces with Chicago Beverage Systems. This time, it’s a very-well known downstate brewery doing the same: DESTIHL.

IMG_1062

When DESTIHL’s beers flowed from the taps of The Green Lady on May 21st it was the first time the brewery’s wares were on tap at a bar in Illinois, outside festivals and their brewpubs in downstate Normal and Champaign.

Beers featured at the event included DESTIHL’s award-winning Strawberry Blonde, the intensely hoppy Deadhead Double Red and two sought after offerings from the brewery’s Saint Dekkera® Reserve Sour Ale Series — the Strawberry/Raspberry and Lambic.

DESTIHL CEO Matt Potts calls the decision to enter the Chicago market, and use Chicago Beverage Systems to do so, was a no-brainer. “The agreement with Chicago Beverage represents an exciting opportunity for DESTIHL to finally get our beers into a market that we love and that has been seeking our beers for quite some time,” said Potts. “It also allows us to work alongside a distribution partner which has the requisite size, craft beer knowledge and reputation in the market that will allow us to get DESTIHL beers into the best craft beer retailers in the city.”

DESTIHL’s beers will begin showing up on tap around the city this week. Expect to see year-rounds like the Strawberry Blonde, seasonals and — of course — sours in the coming months.

More From Guys Drinking Beer

  • May 16, 2017
    Illinois’ May 2017 Beer Labels (38)
  • Dark Lord Day 2017
    May 15, 2017
    Dark Lord Day 2017: A Photo Recap
  • May 15, 2017
    A Beer Under Glass 2017 Preview: Here's Where We're Heading First
  • May 13, 2017
    This App Makes it Easy To Plan a Northwest Indiana Brewery Trip
  • May 12, 2017
    Beyond Dark Lord Day: What To Do Outside the Annual Festival
  • New Pabst Milwaukee Brewery
    May 11, 2017
    Should You Visit The New Pabst Milwaukee Brewery?
About the Author

Ryan

Facebook Twitter Google+

Equal parts beer nerd and policy geek, Ryan is now the curator of the Guys Drinking Beer cellar. The skills he once used to dig through the annals of state government as a political reporter are now put to use offering unique takes on barrel-aged stouts, years-old barleywines and 10 + year verticals.