{"id":14843,"date":"2014-06-10T09:30:57","date_gmt":"2014-06-10T14:30:57","guid":{"rendered":"http:\/\/www.guysdrinkingbeer.com\/?p=14843"},"modified":"2021-08-17T12:24:52","modified_gmt":"2021-08-17T17:24:52","slug":"draftmark-its-okay","status":"publish","type":"post","link":"https:\/\/www.guysdrinkingbeer.com\/draftmark-its-okay\/","title":{"rendered":"Draftmark: We Tried It Again, Eh, Whatever, It Works Okay"},"content":{"rendered":"\n<p>Recently I&#8217;ve seen a number of commercials pushing the Draftmark system, created by A-B to bring keg beer home to your fridge. Presumably this is a Father&#8217;s Day media buy, made to plant the seed that dad likes beer, so dad would drink beer if we got him a newfangled doohickey to drink beer with at home.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"x-resp-embed x-is-video x-is-youtube\"><iframe loading=\"lazy\" title=\"Draftmark Commercial with Cody Ogden\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/u21nvxw6cmY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Pretty cool spot, right? Serious. Lots of heavy minor classical music. Looks like a Jaguar or a BMW spot. Then a 25-54 demo dudebro, drinking his beer! Sold, right?<\/p>\n\n\n\n<p>We checked out the Draftmark originally in December 2012\u00a0<a title=\"Draftmark: We Tried It, We Liked It\" href=\"https:\/\/www.guysdrinkingbeer.com\/draftmark-we-tried-it-we-liked-it\/\" target=\"_blank\" rel=\"noopener\">here<\/a>, where Ryan found it to be pretty handy, actually. Ryan passed it off to me a while ago to give it a shot myself, and while I don&#8217;t dispute anything he said previously, I&#8217;m a little more mixed on the value proposition.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"715\" src=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-10-e1402251110914.jpg\" alt=\"draftmark\" class=\"wp-image-14853\" srcset=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-10-e1402251110914.jpg 1024w, https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-10-e1402251110914-600x419.jpg 600w, https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-10-e1402251110914-768x536.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>The good stuff: it does what it promises. It pours beer from a big jug, and it saves you from having to buy a full kegerator system and devote the energy and floorspace required to it. Plus&nbsp;you don&#8217;t have a bag full of empty bottles and cans to throw out at the end of the night.<\/p>\n\n\n\n<p>It&#8217;s also pretty easy to use &#8212; basically you attach the spout, load your little minikeg like you&#8217;re loading a gun, connect the contact\/pour&nbsp;points and slide the housing back together. Pretty easy. No worrying about connecting hoses or gas lines or taphandles or anything like that &#8212; as a piece of engineering goes, it&#8217;s solid. The plastic housing seems like it&#8217;ll hold up to a decent amount of abuse, and all in all it appears to be&nbsp;plenty sturdy, which it should since you&#8217;re dropping like $50 in order to bring something home to make beer drinking more difficult than it needs to be.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-1.jpg\" alt=\"draftmark plug\" data-id=\"14846\" class=\"wp-image-14846\" srcset=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-1.jpg 1024w, https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-1-600x450.jpg 600w, https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-1-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-2.jpg\" alt=\"draftmark\" data-id=\"14847\" class=\"wp-image-14847\" srcset=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-2.jpg 1024w, https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-2-600x450.jpg 600w, https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-2-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-5.jpg\" alt=\"draftmark\" data-id=\"14848\" class=\"wp-image-14848\" srcset=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-5.jpg 1024w, https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-5-600x450.jpg 600w, https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-5-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-6.jpg\" alt=\"draftmark\" data-id=\"14849\" class=\"wp-image-14849\" srcset=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-6.jpg 1024w, https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-6-600x450.jpg 600w, https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-6-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-8.jpg\" alt=\"draftmark\" data-id=\"14851\" class=\"wp-image-14851\" srcset=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-8.jpg 1024w, https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-8-600x450.jpg 600w, https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-8-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>And that&#8217;s where I kinda lost interest.<\/p>\n\n\n\n<p>Spacewise, this thing still eats up a decent amount of refrigerator real estate. You can&#8217;t put anything on top of it, because it&#8217;s round, and (of course) you can&#8217;t break your gallon of beer&nbsp;down into smaller sizes and slide into drawers or shelves like you can with cans or bottles. The thing pours super thin &#8212; it&#8217;s like the machine is literally pissing beer into your pint glass. Not super appealing, but really, not the end of the world &#8212; except for the massive amounts of head produced by the thing. It&#8217;s almost like someone took a straw and blew a ton of air into the beer. Not to mention the air-compressor HRNNNNNNNNNN sound you get when pouring your beer.<\/p>\n\n\n\n<p>My main question is: Who&#8217;s the real consumer for this? The thing is too geeky for the Bud Light crowd &#8212; I don&#8217;t see them particularly caring&nbsp;about draft beer at home&nbsp;&#8212; and it seems too screwy for the craft geek\/dork\/aficionado scene, who would know enough to want their CO2 or nitro, want&nbsp;their pour to be free-flowing and their beer options to be endless.<\/p>\n\n\n\n<p>If A-B envisions the Draftmark as the Keurig of beer accessories (as I imagine has been pitched in a boardroom somewhere between St. Louis and Belgium), they&#8217;ve got a long way to go to achieve it. Bottom line: What&#8217;s the one&nbsp;thing that Keurig has that Draftmark does not?<\/p>\n\n\n\n<p><em>Variety.<\/em><\/p>\n\n\n\n<p>I can get&nbsp;Starbucks, Dunkin Donuts, Green Mountain, Caribou, and any other different kind of coffee I want with a Keurig. I&#8217;m stuck with a handful of A-B products if I buy this, which&nbsp;I&#8217;d better damn well like if I want to get my money&#8217;s worth out of this thing.<\/p>\n\n\n\n<p>There are six kinds of refill listed on the Draftmark site, including Bass, Shock Top and good ol&#8217; Budweiser. Crafty folks better enjoy a gallon of&nbsp;Goose IPA or Honkers, because that&#8217;s all that approaches that category &#8211; a Michelob&nbsp;product completes the offerings. This screenshot shows a 312 option, which isn&#8217;t listed on the website, so real good message consistency, guys.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.guysdrinkingbeer.com\/draftmark\/draftmark-screenshot\/\" rel=\"attachment wp-att-14845\"><img decoding=\"async\" width=\"636\" height=\"344\" src=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-screenshot.jpg\" alt=\"draftmark screenshot\" class=\"wp-image-14845\" srcset=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-screenshot.jpg 636w, https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-screenshot-600x325.jpg 600w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>If I were in charge of Draftmark, I&#8217;d open-source the damn thing and give away the technology for free to everyone who wants it. The more breweries who want to play with&nbsp;the toy, the better, right? Except it&#8217;s surely an added expense for all those breweries &#8212; you need new packaging, new filling lines, new labels, new carriers, all sorts of added expense. That&#8217;s a big risk on an unproven delivery system, especially for any smaller operation. It&#8217;d be nice to think that we could live in a world where everyone gets along and plays nice, but the thought of Miller-Coors jumping on board with an A-B toy is about as likely as Coke&nbsp;playing nice with Pepsi.<\/p>\n\n\n\n<p>From the craft angle, it would take a&nbsp;major player like Sam Adams, Dogfish or Lagunitas to&nbsp;give the system their product blessing to allow Draftmark to begin&nbsp;to edge into the geek market, but I&#8217;m guessing those guys are even less excited about sidling up to the beer behemoth that is InBev.<\/p>\n\n\n\n<p>I think the world is more than&nbsp;ready for&nbsp;draft beer in the fridge. Any appliance manufacturer that comes&nbsp;up with a way to house a CO2 barrel and a sixtel in a full-size refrigerator and have it pour out the front next to water and ice could make a small fortune, I think.<\/p>\n\n\n\n<p>On the small-scale in-fridge and countertop level, I just don&#8217;t know if it&#8217;s possible to do well on a small-scale like this. Maybe someone can work out a magic Sodastream configuration with a mini-CO2 tank and some jockey-box-like cooling system. I do know that I&#8217;m still surprised that A-B is pushing this thing, and I hope that they&#8217;re not pushing the hell out of it now just&nbsp;to sell the last stockpile of the things before walking away from it entirely, leaving a bunch of dads with a big beer-pouring paperweight.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember when we tried Draftmark the first time? We tried it again. The shine has worn off somewhat.<\/p>\n","protected":false},"author":4,"featured_media":14845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468],"tags":[629],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Draftmark: We Tried It Again, It&#039;s Okay | GDB<\/title>\n<meta name=\"description\" content=\"Remember when we tried Draftmark the first time? We tried it again. 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The shine has worn off somewhat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.guysdrinkingbeer.com\/draftmark-its-okay\/\" \/>\n<meta property=\"og:site_name\" content=\"Guys Drinking Beer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/guysdrinkingbeer\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-10T14:30:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-17T17:24:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-screenshot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"636\" \/>\n\t<meta property=\"og:image:height\" content=\"344\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/www.twitter.com\/karlklockars\" \/>\n<meta name=\"twitter:site\" content=\"@guysdrinkinbeer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.guysdrinkingbeer.com\/draftmark-its-okay\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.guysdrinkingbeer.com\/draftmark-its-okay\/\"},\"author\":{\"name\":\"Karl\",\"@id\":\"https:\/\/www.guysdrinkingbeer.com\/#\/schema\/person\/00671283963f103a18d9744b55c723ce\"},\"headline\":\"Draftmark: We Tried It Again, Eh, Whatever, It Works Okay\",\"datePublished\":\"2014-06-10T14:30:57+00:00\",\"dateModified\":\"2021-08-17T17:24:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.guysdrinkingbeer.com\/draftmark-its-okay\/\"},\"wordCount\":1048,\"publisher\":{\"@id\":\"https:\/\/www.guysdrinkingbeer.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.guysdrinkingbeer.com\/draftmark-its-okay\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-screenshot.jpg\",\"keywords\":[\"Draftmark\"],\"articleSection\":[\"Product Review\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.guysdrinkingbeer.com\/draftmark-its-okay\/\",\"url\":\"https:\/\/www.guysdrinkingbeer.com\/draftmark-its-okay\/\",\"name\":\"Draftmark: We Tried It Again, It's Okay | GDB\",\"isPartOf\":{\"@id\":\"https:\/\/www.guysdrinkingbeer.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.guysdrinkingbeer.com\/draftmark-its-okay\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.guysdrinkingbeer.com\/draftmark-its-okay\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2014\/06\/draftmark-screenshot.jpg\",\"datePublished\":\"2014-06-10T14:30:57+00:00\",\"dateModified\":\"2021-08-17T17:24:52+00:00\",\"description\":\"Remember when we tried Draftmark the first time? 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