{"id":30031,"date":"2020-01-21T13:46:16","date_gmt":"2020-01-21T19:46:16","guid":{"rendered":"https:\/\/www.guysdrinkingbeer.com\/?p=30031"},"modified":"2021-04-15T11:21:55","modified_gmt":"2021-04-15T16:21:55","slug":"beers-next-boundary-marz-tech-noir-ipa-the-augmented-reality-label","status":"publish","type":"post","link":"https:\/\/www.guysdrinkingbeer.com\/beers-next-boundary-marz-tech-noir-ipa-the-augmented-reality-label\/","title":{"rendered":"Beer’s Next Boundary: Marz Tech Noir IPA"},"content":{"rendered":"\n
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With an enviable roster of artists<\/a> available to them, Marz Community Brewing <\/strong>doesn’t lack creative new ways to label cans. They’ve really surpassed themselves with this one. (At least if you’re an iPhone user.) <\/p>\n\n\n\n

Marz is releasing Tech Noir IPA in a 4-pack of 12oz. cans that let the user create their own music. Drinkers can use the “interactive AR labels” designed by a Chicago-based designer of “immersive digital environments,” M1 Interactive. Previous to this project they’ve created a “digital red carpet” for Motorola, an interactive Times Square exhibit for the NFL and an exhibition for the Hunger Games movies. <\/p>\n\n\n\n

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Now they’re putting that technology onto a beer can. Drinkers can pick and choose from a variety of “tracks” on each can. Drums, bass, lead, and FX are all available in eight different musical styles. Also, you can layer different sounds from each different can. If you want your beer can to play you a Tribal Metal Techno Breakbeat, well, now you can. Check out the view below to see how it works. <\/p>\n\n\n\n

The 7% ABV West-coast style IPA itself was inspired by the movie The Terminator. It’s loaded with a bombshell of C-hops (Chinook, Centennial, Cascade, Citra, Columbus, Cluster and Crystal). To celebrate the release, Marz is hosting a Tech Noir Club at their taproom. The event is this Thursday-Saturday with three different parties including lots of live musical performances. There will also be karaoke. Of course. <\/p>\n\n\n\n

Remember when Arcade’s<\/strong> “sixpack stories”<\/a> was the bleeding edge of beer label storytelling and creativity? Man. We’re living in the future now. <\/p>\n\n\n\n

FOR IMMEDIATE RELEASE: <\/strong><\/h5>\n\n\n\n

Chicago, Illinois — January 16, 2020: <\/p>\n\n\n\n

M1 Interactive, Inc. and Marz Community Brewing Company announced the release of the Augmented Reality Beer Can mobile app, named SamplAR to accompany the launch of Tech Noir India Pale Ale. The new brew will be released as a four-pack of 12-ounce cans with four separate interactive AR labels designed by M1 for iOS devices. <\/p>\n\n\n\n

M1 Interactive has entered the world of interactive craft beer, through a partnership with Chicago\u2019s renowned Marz Community Brewing Company. M1 is lending their unique talents with AR technology to offer craft beer and music aficionados something special with the launch of Marz\u2019s Tech Noir India Pale Ale. <\/p>\n\n\n\n

The SamplAR app brings the Tech Noir IPA can to life. Beer drinkers can mix beats and synth riffs via augmented reality tracking technology. <\/p>\n\n\n\n

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