{"id":33356,"date":"2021-11-10T12:09:54","date_gmt":"2021-11-10T18:09:54","guid":{"rendered":"https:\/\/www.guysdrinkingbeer.com\/?p=33356"},"modified":"2021-11-10T12:44:14","modified_gmt":"2021-11-10T18:44:14","slug":"bells-brewing-sold-to-lion-joins-partnership-with-new-belgium","status":"publish","type":"post","link":"https:\/\/www.guysdrinkingbeer.com\/bells-brewing-sold-to-lion-joins-partnership-with-new-belgium\/","title":{"rendered":"Wow. Larry Bell Sold Bell’s Brewing."},"content":{"rendered":"\n
\"Larry
Larry Bell, the founder and now-former owner of Bell’s Brewing. <\/figcaption><\/figure><\/div>\n\n\n\n

Just this afternoon, founder Larry Bell announced that Bell’s Brewing<\/a> <\/strong>has been sold to Australian-Based Lion<\/strong> (whose parent company is Kirin<\/strong>). That partnership that will bring them together under the same ownership as New Belgium Brewing<\/strong>. I have no words. <\/p>\n\n\n\n

Okay, I have a few. <\/p>\n\n\n\n

Bell’s wasn’t on the short list of breweries that I would have sworn to never sell, but nothing about the brand ever made me think they’d be considering it, either. That said, if there’s a brewery whose profile, footprint and ethos aligns with Bell’s, it’s New Belgium<\/strong>. Also, per the release below, the NBB CEO is a native Michigander, so … he probably gets what this means more than most other top-tier beer execs would. <\/p>\n\n\n\n

“Like an old stout in a cellar, time catches up with all of us,” Larry said in a video<\/a> provided by the company, citing health issues that went into making this decision. The decision was based on not just his health but what’s best for his employees, he said, just before he announced the “really exciting” news of the NBB\/BB partnership. <\/p>\n\n\n\n

Also on that page he says that he “wanted to make a brewery that would last longer than us, for generations to come, like the great 500-year-old breweries in Germany,” so when you’re thinking about things in that long of a timeline, it probably becomes easier to see yourself as where an organization started, and less of where it’s heading. <\/p>\n\n\n\n

I guess all we can say right now is congratulations to Larry Bell, and we hope you enjoy your retirement, sir. Maybe we’ll see you at a Cubs game someday. First Oberon is on us. <\/p>\n\n\n\n

Press release follows: <\/p>\n\n\n\n

\n\n\n\n

Bell\u2019s Brewery and New Belgium Brewing Join Forces to Form a New American Craft Beer Leader<\/strong><\/p>\n\n\n\n

Shared commitment to craft of brewing and human-first approach to business creates new model for industry success and shared prosperity<\/em><\/p>\n\n\n\n

COMSTOCK, Mich. (Nov. 10, 2021) <\/strong>\u2013\u2013 Today, Bell\u2019s Brewery founder, Larry Bell announced that he has reached an agreement with Lion, an Australian based brewer, for the sale of Bell\u2019s. Lion acquired Colorado\u2019s New Belgium Brewing in 2019. The move will see the Michigan-based craft brewer come together with New Belgium \u2013 aligning two great American craft brewers.  <\/p>\n\n\n\n

Larry Bell, who founded Bell\u2019s in 1985 and brewed its first beers in a 15-gallon soup kettle, shared the news \u2013 and announced his own retirement from the company he turned into a household name \u2013 at the company\u2019s annual all-employee event.  <\/p>\n\n\n\n

\u201cI\u2019m so proud of what we\u2019ve been able to accomplish together,\u201d Bell said. \u201cFrom our wonderful fans, to the amazing team that has helped share our beer with the world, to the ways we\u2019ve been able to invest in causes we believe in \u2013 this has been an absolutely incredible journey.\u201d <\/p>\n\n\n\n

\u201cThis decision ultimately came down to two determining factors,\u201d Bell said. \u201cFirst, the folks at New Belgium share our ironclad commitment to the craft of brewing and the community-first way we\u2019ve built our business. Second, this was the right time. I\u2019ve been doing this for more than 36 years and recently battled some serious health issues. I want everyone who loves this company like I do to know we have found a partner that truly values our incredible beer, our culture, and the importance of our roots here in Michigan.\u201d <\/p>\n\n\n\n

The combination of Bell\u2019s and New Belgium places the expanded company at the top of the U.S. craft beer market in sales volume and growth, with an extraordinary lineup of brands including the #1 IPA brand in the U.S., Voodoo Ranger, along with Fat Tire, Two Hearted Ale, and Oberon Ale.  <\/p>\n\n\n\n

Bell\u2019s decision to join New Belgium was based on the company\u2019s commitment to the future stewardship of Bell\u2019s iconic beer brands, its dedication to the ongoing successful operations of Bell\u2019s in Comstock, Mich., and Upper Hand<\/a> in Escanaba, Michigan, and excitement around the opportunity to grow corporate social responsibility initiatives.   <\/p>\n\n\n\n

By aligning with New Belgium, Bell\u2019s will expand on its own commitments to coworkers, communities, and customers by adopting many hallmark, human-powered business practices \u2013 including seeking B Corporation certification, 100% carbon neutrality by 2030, $1 per barrel philanthropy, and 100% score on the Human Rights Campaign Corporate Equality Index.  <\/p>\n\n\n\n

Bell\u2019s fans can expect the same meaningful involvement with the Michigan community, driven by events like Oberon Day and supporting Kalamazoo Pride, which have been core to the company\u2019s vision and values from the beginning.  <\/p>\n\n\n\n

\u201cIn Bell\u2019s, we see a likeminded group of people dedicated to making the world\u2019s best beer \u2013 doing business in a way that improves the wellbeing of the people who power our success,\u201d said New Belgium CEO Steve Fechheimer, a Michigan native and longtime Bell\u2019s drinker. \u201cWe couldn\u2019t be happier to welcome the entire Bell\u2019s team. Joining together will immediately strengthen our ability to serve and expand the craft community, deliver more value for our partners, and continue to redefine how business is done in a world facing historic economic, social, and environmental challenges. Personally, I can\u2019t wait to celebrate Oberon Day in 2022!\u201d  <\/p>\n\n\n\n

Over its 30 years in business, New Belgium has pioneered a unique \u2018human-powered\u2019 business model grounded in the idea that building the most successful and resilient business requires prioritizing the prosperity of coworkers, communities, and customers across the company\u2019s operations. This novel approach has been the foundation for New Belgium\u2019s industry-leading growth and standout ability to reach younger, more diverse beer drinkers. That model will now grow to include Bell\u2019s approximately 550 employees, 500,000-barrel brewery in Comstock, Mich., and beloved brands like Two Hearted, voted the best beer in America multiple times.  <\/p>\n\n\n\n

After the sale closes in the coming months, beer drinkers should expect no changes to Bell\u2019s current beers, which are distributed across 43 states, the District of Columbia and Puerto Rico. Bell\u2019s Executive Vice President Carrie Yunker, who maintains an 18-year tenure with Bell\u2019s, will continue to lead day-to-day operations for the brand, reporting to Fechheimer and joining the combined company\u2019s leadership team. VP of Operations John Mallett, who has been with Bell\u2019s for over 20 years, will join the leadership team to focus on integrating the two brewing organizations. Bell\u2019s coworkers will keep working primarily out of Kalamazoo, with their breweries operating as usual.  <\/p>\n\n\n\n

“As a shareholder and board member, I am excited to support the sale of Bell\u2019s to Lion and to join forces with New Belgium. Our job as owners is to ensure the best future for Bell\u2019s and I believe this step is an important and critical part of our journey to continue the Bell\u2019s legacy long into the future\u201d said Laura Bell, daughter of Larry Bell.  <\/p>\n\n\n\n

\u201cWe are thrilled to be taking this next step in the United States, bringing these two great names in craft brewing together,\u201d said Matt Tapper, Managing Director of Lion\u2019s global craft beverages business. \u201cWe look forward to continuing to support both Bell\u2019s and New Belgium in this next phase of growth.\u201d  <\/p>\n\n\n\n

###<\/strong><\/p>\n\n\n\n

About Bell\u2019s Brewing<\/strong>  <\/p>\n\n\n\n

Bell\u2019s Brewery, Inc. began in 1985 in Kalamazoo, Michigan, with Larry Bell, a quest for better beer and a 15-gallon soup kettle. Since then, Bell\u2019s has grown into one of the largest craft breweries in America, distributing to 43 states, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started when Larry was a homebrewer continues today with iconic brands such as Oberon Ale and Two Hearted Ale, as well as Light Hearted Ale and Official Hazy IPA. Bell\u2019s currently brews more than 20 beers for distribution out of its Comstock brewery as well as many small-batch beers that are served at the Eccentric Cafe in Kalamazoo. Over the years, Bell’s has become an industry leader in safety, quality and human resources, and has paved the way for the hundreds of craft breweries across Michigan. Bell\u2019s ongoing goal is to brew thoughtful, creative, and artistic ales, and strives to make craft beer welcoming and open to all. For more information, please visit BellsBeer.com<\/a>. <\/p>\n\n\n\n

About New Belgium Brewing<\/strong>  <\/p>\n\n\n\n

New Belgium was founded in 1991 in Fort Collins, Colorado, by Kim Jordan, a social worker, who built her company the only way a social worker would: People first. Early on, New Belgium established norms that were and still are rare in the business world: fully paid healthcare premiums for coworkers, paying a living wage, open-book management, renewable energy sourcing, a free onsite medical clinic staffed by a doctor trained in trans medicine, and more \u2013\u202fpractices that, all together, represent a unique \u2018human-powered\u2019 business model that continues to evolve. New Belgium expanded to Asheville, N.C., in 2016; Denver, Colo., in 2018, and San Francisco in 2020. The company is famous for its flagship beer, Fat Tire Amber Ale, along with year-round favorites like Voodoo Ranger IPA, Dominga Mimosa Sour, and La Folie Sour Brown Ale; as well as an award-winning wood-aged sour program and innovative limited release beers.\u202fTo learn more about New Belgium, visit\u202fNewBelgium.com<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Never thought we’d see this day arrive, but Larry Bell just announced he’s sold Bell’s Brewing to the owners of New Belgium.<\/p>\n","protected":false},"author":4,"featured_media":33357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[2239],"yoast_head":"\nBell's Brewing Sold - Guys Drinking Beer<\/title>\n<meta name=\"description\" content=\"Never thought we'd see this day arrive, but Larry Bell just announced he's sold Bell's Brewing to the owners of New Belgium.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guysdrinkingbeer.com\/bells-brewing-sold-to-lion-joins-partnership-with-new-belgium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bell's Brewing Sold - Guys Drinking Beer\" \/>\n<meta property=\"og:description\" content=\"Never thought we'd see this day arrive, but Larry Bell just announced he's sold Bell's Brewing to the owners of New Belgium.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.guysdrinkingbeer.com\/bells-brewing-sold-to-lion-joins-partnership-with-new-belgium\/\" \/>\n<meta property=\"og:site_name\" content=\"Guys Drinking Beer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/guysdrinkingbeer\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-10T18:09:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-10T18:44:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2021\/11\/larry-bell.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"683\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/www.twitter.com\/karlklockars\" \/>\n<meta name=\"twitter:site\" content=\"@guysdrinkinbeer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.guysdrinkingbeer.com\/bells-brewing-sold-to-lion-joins-partnership-with-new-belgium\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.guysdrinkingbeer.com\/bells-brewing-sold-to-lion-joins-partnership-with-new-belgium\/\"},\"author\":{\"name\":\"Karl\",\"@id\":\"https:\/\/www.guysdrinkingbeer.com\/#\/schema\/person\/00671283963f103a18d9744b55c723ce\"},\"headline\":\"Wow. 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