{"id":9736,"date":"2013-02-07T09:00:01","date_gmt":"2013-02-07T15:00:01","guid":{"rendered":"http:\/\/www.guysdrinkingbeer.com\/?p=9736"},"modified":"2021-08-30T12:07:16","modified_gmt":"2021-08-30T17:07:16","slug":"deschutes-has-big-first-month-in-illinois","status":"publish","type":"post","link":"https:\/\/www.guysdrinkingbeer.com\/deschutes-has-big-first-month-in-illinois\/","title":{"rendered":"Deschutes Has Big First Month In Illinois"},"content":{"rendered":"<p><a href=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2013\/01\/Deschutes-Logo.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-9607 size-full\" src=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2013\/01\/Deschutes-Logo.jpg\" alt=\"\" width=\"1024\" height=\"424\" srcset=\"https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2013\/01\/Deschutes-Logo.jpg 1024w, https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2013\/01\/Deschutes-Logo-600x248.jpg 600w, https:\/\/www.guysdrinkingbeer.com\/wp-content\/uploads\/2013\/01\/Deschutes-Logo-768x318.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><em><strong>PRESS RELEASE<\/strong><\/em><\/p>\n<p><b>CHICAGO, IL<\/b> \u2013 Following its January 7 launch and market blitz, Deschutes Brewery along with distributor partner Wirtz Beverage Illinois announced today exceptional first month performance results selling more than 18,000 case equivalents to 1,800 customer accounts statewide. Additionally, more than 550 tap handles currently pour Deschutes Brewery\u2019s premium craft ales.<\/p>\n<p>\u201cWe are thrilled by the volume results from our launch month,\u201d said Stacy Denbow, Market Expansion Manager Deschutes Brewery. \u201cOur exceptional beer was matched in quality by the execution level of our distributor partner, Wirtz Beverage Illinois. From product knowledge to preselling efforts, POS, event support and chain activations \u2013 it all came together resulting in one of our most successful launches to date.\u201d<\/p>\n<p>Deschutes Brewery and Wirtz Beverage announced their partnership in October 2012 and immediately set off on an aggressive, statewide blitz to support the craft beer brands\u2019 official January debut. On- and Off-premise promotions, gatekeeper educations and industry gatherings created significant market buzz and consumer fanfare while Wirtz Beverage\u2019s dedicated craft beer team, including Master Cicerone and Level II Cicerone specialists as well as more than 100 Certified Beer Server sales consultants, ensured peak brand performance.<\/p>\n<p>The market rollout was led by a collection of Deschutes Brewery\u2019s best-selling and award-winning ales including Red Chair Northwest Pale Ale, Mirror Pond Pale Ale, Black Butte Porter and Chainbreaker White IPA, with selections changing seasonally.<\/p>\n<p>\u201cThe reception of Deschutes Brewery in the marketplace has been remarkable,\u201d said Julian Burzynski, SVP Wirtz Beverage Illinois. \u201cChances are you can walk into any one of your favorite establishments and find Deschutes beer. It\u2019s remarkable and a privilege to play a role in that. We couldn\u2019t have found a better partner to enter the beer business than Deschutes Brewery.\u201d<\/p>\n<p>Deschutes Brewery marks the first beer brand for Wirtz Beverage Illinois, the state\u2019s oldest and most established alcohol beverage distributor. Since joining forces with Deschutes Brewery, the company continues to expand its craft beer portfolio.<\/p>\n<p>\u201cWhen we threw our hat into the ring, we knew we had to hit the craft beer market hard. So, we leveraged our experience and channeled a unified approach,\u201d said Danny Wirtz, SVP Wirtz Beverage Group. \u201cWith Deschutes, we proved that not only can we do craft beer, we do it well. It\u2019s very encouraging for what\u2019s to come.\u201d<\/p>\n<p><b>About Deschutes Brewery<\/b><\/p>\n<p>Founded in 1988 as a brew pub in downtown Bend, Oregon, Deschutes Brewery is known for such brands as Black Butte Porter, its flagship brew and the nation\u2019s number one selling craft porter, and the popular Mirror Pond Pale Ale. In addition to its original Bend pub, the brewery opened a second pub in Portland\u2019s Pearl District in 2008. The company\u2019s main brewing facility is located in Bend\u2019s Old Mill District and produces approximately 250,000 barrels of beer annually for distribution in 19 states and two provinces. To find out more, visit <a href=\"https:\/\/www.DeschutesBrewery.com\" target=\"_blank\" rel=\"noopener\"> www.DeschutesBrewery.com<\/a>.<\/p>\n<p><b>About Wirtz Beverage Illinois<\/b><\/p>\n<p>Wirtz Beverage Illinois is the state\u2019s most established alcohol beverage distributor with operations statewide serving premium wine, spirits and craft beer brands.\u00a0 The company is an affiliate of Wirtz Beverage Group, one of the nation\u2019s leading alcohol beverage distributors.\u00a0 \u00a0With nearly $2 billion in annual sales and 3,000 employees, Wirtz Beverage Group has operations in Illinois, Iowa, Minnesota, Nevada and Wisconsin.<\/p>\n<p style=\"text-align: center;\"><b>###<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":9607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,505],"tags":[554,553],"yoast_head":"<!-- This site is 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